Current status of the lip care product market
Dec 19, 2024
The current status of the lip care product market shows a trend of continuous growth, and consumers' demand for lip care products continues to increase. According to user data, in July 2024, the total network volume of lip care products exceeded 2.3928 million, an increase of 81.53% year-on-year; the total interaction volume reached 84.0293 million, an increase of 9.09% over the same period last year. This shows that the lip care market is developing rapidly, and consumer participation and interaction are also increasing.
Market size and growth trend
The size of the lip care market has continued to expand in the past few years. In 2024, the size of the lip care market reached 53.82 billion yuan, an increase of 13.93% year-on-year. From the perspective of sales channels, Taobao Tmall platform is still the main sales position, but the Douyin platform is growing faster. In July 2024, the sales of lip care products on the Douyin platform increased by 89.73% year-on-year. This shows that the Douyin platform has great growth potential in the lip care market.
Consumer demand and preferences
The growing demand for lip care products is mainly due to the special characteristics of lip skin and consumers' pursuit of beauty. The thin stratum corneum, lack of melanin, fewer pores and sebaceous glands in the lip skin make it easy to lose moisture and have weak resistance to ultraviolet rays. With age, the loss of lip collagen and the deepening of lip lines are becoming more and more prominent. Therefore, consumers' demand for lip care products continues to increase, especially for products with moisturizing, repairing and anti-aging functions.
Main brands and product types
In terms of brands, Mentholatum is one of the most popular lip balm brands, and its products such as Shea Butter Lip Balm are very popular. In addition, Xiaoshumei performed well on the Douyin platform and became the only brand with sales exceeding 100 million. In terms of product types, lip balm is still the leading product in the market, accounting for 84% of the market volume, and emerging categories such as lip essence are also popular among consumers.
